The unveiling of this limited-edition collection is just the beginning of an alliance between L’Atlas and Perrier. “This year, we are thrilled to present the iconic work of L’Atlas, which perfectly underscores our brand’s passion for daring creativity.” “In 2014, Perrier launched its street art-inspired collection, garnering great response from art enthusiasts across the globe,” said Perrier Group Marketing Manager, Priya Shenoy. For this recent collaboration, the artist applied his distinctive street art technique on the canvas of Perrier’s bottles and cans. ![]() Exploring a fascination with handwriting and calligraphy, L’Atlas has developed a unique abstract style of geometric labyrinth-style designs. The Parisian artist first began graffiti-based work in the early 1990s, creating art in public spaces and building a reputation for himself as a major player within the street art scene. ![]() ![]() Perrier’s signature bottles and slim cans now feature striking original artworks created by contemporary French artist, L’Atlas. 23, 2015 /PRNewswire/ - Perrier® Sparkling Natural Mineral Water today announces its newest line of limited-edition packaging designs as the second installment of the brand’s “Inspired by Street Art” collection.
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